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Other projects

Non-campaign stuff I loved working on

Adnight 2023 at Club ACE
When it comes to Culture & Tech, the new proposition of ACE, we have a rich history to draw from and an exciting future to look forward to. At the very first Adnight at Club ACE, we wanted to show how hyper-futuristic 90s aesthetics still inspire us every day. We invited Lee Stuart from Patta for a talk with Maximillian from Amaru, we had djs playing the best 90s bangers, a video screening by our friends from Vigics and visitors left with a shiny tooth gem as a souvenir. I was responsible for the creative concept and creative lead before and during the event.

Young Oscam Masterclass

In collaboration with OSCAM we've created Young Oscam Masterclass. An IGTV video series to provide the younger generation with new career insights and to introduce the advertising/creative industry to a more diverse and more inclusive group of talent. A subject very close to my heart.

Watch the episodes here:

Ep 1: How to pitch and present with Arthur Manduapessy

Ep 2: How to pitch and present with Elza Jo

(More episodes are in the works!)

Work 180

180 strongly believes different perspectives will make our work better. Will make our agency better. That's why we want to give young Dutch talent the opportunity to kickstart their creative career in an international, award-winning agency with a one-year apprenticeship, starting every 6 months. Me and 5 other initiators/colleagues came up with the idea, pitched it to management, created the website and recruitment video and reached out to MBO and HBO schools all across the country. The result? Two young and super creative new apprentices in our design and AV department. 

International Women's Day Event at 180
Together with Ladies, Wine, Design and Czar Amsterdam we organized an event on International Women's Day, 'Creating her next decade'. A day full of insightful panels about ageism, women in film and the balance between a creative career and life, love and family. There were creative and improv workshops, a maker's market for all the side hustles, a photo exhibition and screenings by female directors. 

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